Timeline

Unicef

Website Design

Strategy

Goal: Let people buy items online that UNICEF donates to children in need
My Role: Website structure, UX, and design refresh
Scope: End-to-end website redesign using existing design guidelines

Goal: Let people buy items online that UNICEF donates to children in need
My Role: Website structure, UX, and design refresh
Scope: End-to-end website redesign using existing design guidelines

Unicef Thumbnail

Strategy: How I Approached It

  1. Website Structure Cleanup

  • Reduced top-level navigation

  • Grouped content by user intent (explore → choose → donate → understand impact)

  • Designed a clearer donation journey

  1. Journey design by real donor psychology

Step 1 — Low-Effort Giving by Cause

Users arrive wanting to help, but don’t want to spend time deciding what to buy.

Step 2 — Reassurance & Transparency

After donating, users want to know what happens next.

Step 3 — Recognition Without Commercialization

Users appreciate being acknowledged, but don’t want donations to feel like a transaction.

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