
Say you run a landscaping business in Monterey.
What’s likely happening
You rank for your business name — not “landscaping Monterey.”
One long services page listing everything you do.
Google Business Profile set up once in 2019 and forgotten.
80% of your work still comes from referrals.
What I’d fix
Separate pages for design, installation, and maintenance.
A Monterey page built around the searches locals actually type.
Profile cleaned up, recent photos, a review flow in place.
Content that answers the questions homeowners Google at night.
What you’d see in 3 months
Calls that start with “I found you on Google.”
Inquiries from parts of Monterey you haven’t worked before.
A site that matches where your business is now.
Less pressure to say yes to every job that comes along.