

We’re a small, family-run design studio based in Monterey.
I’m Amber — the designer on the team. Behind the scenes, my husband, Joey, helps manage communication so the process stays smooth and easy.
I come from a background in advertising and psychology, and spent over 7 years working inside a growing DTC business.
That means I’ve seen things from both sides — building the product, and understanding the people using it.
Working closely with real customers and a growing business, I saw how often good products and services were held back by unclear messaging or confusing structure.
So I started this studio — to help small businesses create websites that actually reflect how good their work is, and make it easier for people to understand and reach out.
We’re a small, family-run design studio based in Monterey.
I’m Amber — the designer on the team. Behind the scenes, my husband, Joey, helps manage communication so the process stays smooth and easy.
I come from a background in advertising and psychology, and spent over 7 years working inside a growing DTC business.
That means I’ve seen things from both sides — building the product, and understanding the people using it.
Working closely with real customers and a growing business, I saw how often good products and services were held back by unclear messaging or confusing structure.
So I started this studio — to help small businesses create websites that actually reflect how good their work is, and make it easier for people to understand and reach out.
Expertises:
Branding & identity
Clarity & positioning
Website design & build
Design systems that scale
Asset improvement & support (AI-assisted)
If your visuals aren’t perfect yet, I help clean them up and fill in the gaps — so everything feels refined.
Fields:
Direct-to-Consumer (DTC)
Local businesses
E-commerce
Startups
Nonprofits organizations
Expertises:
Branding & identity
Clarity & positioning
Website design & build
Design systems that scale
Asset improvement & support (AI-assisted)
If your visuals aren’t perfect yet, I help clean them up and fill in the gaps — so everything feels refined.
Fields:
Direct-to-Consumer (DTC)
Local businesses
E-commerce
Startups
Nonprofits organizations