Timeline

Boston Winery

Website Design

Strategy

Goal: To redesign the website for an established winery — creating a digital presence that reflects its heritage, unique venue, and family legacy.

My Role: Storyline strategy, UX architecture, visual design direction, image art direction, and full website design from concept to execution.

About the Brand: Boston Winery is a third-generation family winery inside a restored 1800s horseshoe nail factory on the Boston waterfront. Their old site buried the lead entirely. The redesign builds a clear visitor journey.

Goal: To redesign the website for an established winery — creating a digital presence that reflects its heritage, unique venue, and family legacy.

My Role: Storyline strategy, UX architecture, visual design direction, image art direction, and full website design from concept to execution.

About the Brand: Boston Winery is a third-generation family winery inside a restored 1800s horseshoe nail factory on the Boston waterfront. Their old site buried the lead entirely. The redesign builds a clear visitor journey.

Minimalist Desk Setup



Hero Section

Creates an immersive, on-brand experience that helps your winery feel inviting and memorable from the first second. Instead of a static, brochure-like layout, it guides visitors’ attention clearly and makes it easier for them to understand what you offer—and take action.

2nd Fold - The Factory

Uses layered imagery and stronger hierarchy to highlight what makes your space unique—so visitors can quickly understand the character of your venue and feel more confident choosing it for their event.

3rd Fold - Our Story

Brings your story and credibility forward in a much more engaging and scannable way.

4th Fold - Offerings

This redesign makes your offerings much clearer and easier to explore. Instead of grouping everything into one section, it breaks experiences into distinct, visual entry points—so visitors can quickly find what they’re interested in and take action, whether that’s booking a tasting or planning an event.

5th Fold - Our Wines

This new section makes your wines feel like real products, not just part of the experience. Helps visitors understand what you offer and creates a natural path toward purchase or joining the wine club.

6th Fold - Contact Us

This redesign makes it much easier for visitors to take action and get in touch. Instead of a basic form and scattered information, everything is clearly organized—contact details, hours, and inquiry form—so people can quickly find what they need and reach out with confidence.