Timeline
Furry Friend First
Website Design
Strategy
Branding
Branding and mobile-first website design for a local pet spa and hotel, focused on building trust and driving bookings.
Branding
Worked closely with the client to define a brand identity that translates trust and care into a consistent, recognizable experience.
Established clear brand pillars (brightness, relatability, trust) to guide decisions
Aligned visuals, tone, and imagery to feel approachable and dependable
Built a system that scales across web, physical space, and daily operations
Mobile first website design
Built to reflect how local customers actually search, evaluate, and decide—quickly, and often on their phones.
• Establishes trust within the first few seconds
• Guides users from understanding to action
• Reduces friction with clear structure and simple choices
Hero Section
Designed to quickly build trust and make it easy for first-time visitors to book.
2nd Fold
Makes it easy for visitors to find the right service and take action.
3rd Fold
Designed to address the biggest concern pet parents have—trust—through clear, specific promises they can quickly understand.
4th Fold
Builds trust by showing real experiences from local customers.
