Timeline

Lhasa Pâtisserie

Website Design

Strategy

Branding

Goal: To design a cohesive brand and website that feels elevated, minimal, and culturally grounded.
My Role: Brand identity, visual system, and website design from concept to final execution.
Scope: Brand identity, packaging, website, photography direction

About the brand: Lhasa Pâtisserie is premium Asian-fusion pastry shop bringing Tibetan heritage and French technique to New York City.

Goal: To design a cohesive brand and website that feels elevated, minimal, and culturally grounded.
My Role: Brand identity, visual system, and website design from concept to final execution.
Scope: Brand identity, packaging, website, photography direction

About the brand: Lhasa Pâtisserie is premium Asian-fusion pastry shop bringing Tibetan heritage and French technique to New York City.

The Challenge

Lhasa Pâtisserie needed a website that makes people want to visit our shop — and makes our $12 pastries feel worth it.


Brand Identity

The logo combines a mountain motif — representing Mount Kailash, sacred peak of Tibet — with bilingual typography that bridges Eastern heritage and Western technique.

Website Design

The website tells the brand story through editorial layouts, generous white space, and ingredient-focused storytelling.


Section: Hero

The Challenge: First impression matters — show the craft immediately.

The Solution: Asymmetric layout with a process shot (hands piping) paired with the tagline. Shows artisanal quality before they read a word.

Section: Seasonal Menu Feature

The Challenge: Highlight limited-time items that drive repeat visits.

The Solution: Bento grid layout that tells the ingredient story — where the honey comes from, why it's special, and what pastries feature it.

Section: Menu with Horizontal Scroll

The Challenge: 12+ pastries, 6 drinks, breads, gift boxes — without overwhelming visitors.

The Solution: Category tabs + horizontal scroll. Visitors browse one category at a time. Each card shows image, name, key ingredients, and price.

Section: Brand Principles

The Challenge: Communicate brand values without a wall of text.

The Solution: Hover-to-reveal interaction. Each principle expands to show its meaning — engaging without overwhelming.